Last few decades have changed the world beyond recognition. There has been unprecedented progress in all spheres of life. Technology and scientific advancement has played major role affecting all parts of the economy, politics as well as markets. Marketer’s job has always been very challenging, but the complexities that they face in the market today are different from the earlier times. With markets opening up the competition from ‘Me Too’ brands have increased considerably. Brands face competition from local brands as well as foreign brands and generic products as well.
With brand logo and image being central to brand, the brand logo, colour and image or design hold the key to the brand image as perceived and recalled by the consumers. Good brand management calls for strengthening and re-affirming this brand image association with the consumers at all times. Any slight change in the brand image be it the colour, logo or image, the consumer loyalty gets affected resulting in change of buying decision by the consumer.
As the consumer perceives an image and associates a pleasant or unpleasant experience with a particular brand, the consumer perception management is a very important part of brand management. With the changes in the technology and lifestyle, the expectations of the consumers with reference to the brand image too changes. Consumers are likely to expect trendy, stylish and modern brand images that go with the current trends rather than an outdated logo that is perceived to be old fashioned. While the brand logos and image have to be modified to suit the latest trends and reach out to the customer, the logos have to retain elements of the old brand components mainly of colours, image etc in modified but familiar pattern so that the consumers continue to recognize and recall the old brand familiarity and image.
Social Media networks provide an interactive platform for the brand managers and consumers to interact with one another. The social media networks are participant driven and the consumers have access to a larger audience to discuss, share, question and voice their opinions. Thus this media provides an exciting as well as challenging platform for brand managers to position their brands, to engage the consumers to get to know the brand, to get the already consumers to influence the others positively and build loyal communities supporting the brand.
We present to you, “Top 10 Brand Management Agency Companies - 2021.”
